On the flip side of ASOS I've managed to find a company who fails to grasp the concept of Twitter... this company is Nestle.
Reading these tweets could be as interesting and relevant as reading a phone book from front to back. The information posted on here as no personality or tone, and is broad company information. There is nothing engaging on here that could encourage a user to closely follow these Tweets.
Bad tweeting Nestle, Bad.
Wednesday 12 May 2010
A company who get's Twitter
I've unfortunately left my first blogging post until the night before my class...
I've managed to find an example of a company who really gets twitter. This company is ASOS.
My friend who is a bit of a Twitter expert actually recommended I check out this. I have and I was pleasantly surprised. Users are able to subscribe to particular elements of the brand which are most useful to them e.g. Menswear, or Kids wear. This is a great option so that users aren't bombarded with information from ASOS that's irrelevant to them.
They're obviously backing up their successful online retail proposition as they've got 36k followers!
I've managed to find an example of a company who really gets twitter. This company is ASOS.
My friend who is a bit of a Twitter expert actually recommended I check out this. I have and I was pleasantly surprised. Users are able to subscribe to particular elements of the brand which are most useful to them e.g. Menswear, or Kids wear. This is a great option so that users aren't bombarded with information from ASOS that's irrelevant to them.
They're obviously backing up their successful online retail proposition as they've got 36k followers!
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