On the flip side of ASOS I've managed to find a company who fails to grasp the concept of Twitter... this company is Nestle.
Reading these tweets could be as interesting and relevant as reading a phone book from front to back. The information posted on here as no personality or tone, and is broad company information. There is nothing engaging on here that could encourage a user to closely follow these Tweets.
Bad tweeting Nestle, Bad.
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