I've unfortunately left my first blogging post until the night before my class...
I've managed to find an example of a company who really gets twitter. This company is ASOS.
My friend who is a bit of a Twitter expert actually recommended I check out this. I have and I was pleasantly surprised. Users are able to subscribe to particular elements of the brand which are most useful to them e.g. Menswear, or Kids wear. This is a great option so that users aren't bombarded with information from ASOS that's irrelevant to them.
They're obviously backing up their successful online retail proposition as they've got 36k followers!
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